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How to Reach the Lost: A Simple Strategy for Sharing Your Faith

Most people come to Christ through a relationship and a church service. Here is a simple, biblical strategy for reaching lost family, friends and coworkers.

When Jesus called His first disciples, He did not hand them a tract. He walked along the Sea of Galilee, found two fishermen, and said, “Follow me, and I will make you become fishers of men” (Mark 1:17). Fishing takes patience, the right tools and a strategy. So does reaching people who do not yet know Jesus.

Many Christians feel guilty about evangelism. They assume they are supposed to lead everyone they know to Christ by themselves, and because that feels impossible, they do nothing. The good news is that the Bible gives a better picture, and so does the way people actually come to faith.

How People Actually Come to Christ

Figures shared among church leaders suggest a pattern: only a small share of people come to faith through random encounters like street witnessing or a conversation with a stranger. More come through Christian media, more still through a home Bible study or small group, and a large share through personal relationships over time. The biggest single group comes to faith in a church service.

Exact numbers vary from source to source, but the pattern is consistent with the experience of many believers: most people who follow Jesus can name a person who influenced their decision. Even someone who prayed during a televised sermon can usually trace that moment back to a friend, a parent or a coworker.

That leads to a simple principle: the local church is always involved in the salvation process, either as the point of origin or as the destination. People either get saved at church, or they get saved and then come to church.

We Are Called to Make Disciples

Jesus’ final command was not simply “evangelize.” It was “Go therefore and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit” (Matthew 28:19).

Salvation is a moment: a person passes from death to life in an instant. Discipleship is a process, and part of that process begins before someone ever believes. That is freeing. No single believer has to carry the whole burden of “sealing the deal.” Everyone gets to participate in the process.

Step 1: Build Relationships

If you are a follower of Jesus, the people you spend the most time with are the people most likely to come to faith. Those relationships fall into two groups: family, and everyone else.

Reaching Lost Family Members

For most believers, seeing family saved matters most, and it often feels hardest. Four practices help.

Prioritize the secret place. Pray for your family, and let your private devotion to God be real. Family members can see through religious performance, but a faith that is practiced when no one is watching carries quiet authority.

Stay faithful. Keep showing up: at holidays, birthdays and big events, and at church. Hold your standards with kindness. It is loving to say, “We love you, but we don’t do that in this house.” Boundaries are caring, and people respect them, even when they say they don’t.

Be patient. You cannot teach, preach or shame adult children out of bad decisions. Sometimes the most loving thing a parent can do is stop rescuing, and trust that God’s grace meets people at rock bottom. And don’t turn every family dinner into an altar call.

Be flexible. If a change on your part builds trust, strengthens the relationship or opens a door for the gospel, make the change. If your adult child is ready to follow Jesus but would rather attend a different church, go with them. No church is worth a family member not getting saved.

Reaching Friends and Coworkers

For everyone else in your life, a simple formula helps:

  • Don’t be obscure about your faith, and don’t be obnoxious about it. Don’t hide that you follow Jesus, but don’t turn every interaction into a sermon.
  • Don’t hide your faith, and don’t hype it. The people around you every day know your bad moments. Claiming to be more spiritual than you are will undercut your witness.
  • Don’t overestimate what spirituality will do, and don’t underestimate what normalcy will do. Being kind, steady and not weird opens more doors than you think.

Step 2: Invite People to Church

An invitation to church is the first step in personal evangelism.

Think of how a call center sale works. One person opens the conversation, another explains the details, and a third closes the deal. Sharing your faith can work the same way. Not every believer is ready to be the “closer,” and that is fine. You can be the one who opens the door.

For family, aim for significant moments: Easter, Christmas, Mother’s Day, a child’s baptism or a baby dedication. For everyone else, invite them whenever the opportunity comes up. A simple “Come sit with me at church on Sunday” is often all it takes. Community events like a fall festival or Trunk or Treat are some of the least intimidating first steps there are.

Step 3: Let the Church Do Its Work

Something happens in a church service that moves people toward a decision. It is the work of the Holy Spirit through the preaching of the word and the worship of God’s people. But that anointing still takes work. Churches that reach people tend to get a handful of things right: clear, biblical preaching; meaningful worship; a strong, safe kids ministry; warm hospitality; a real online presence; clear signs and a welcoming property; and clean, well-kept facilities.

Every church member plays a part. Greeters, volunteers, people who pick up a stray coffee cup and people who park far away so guests can have the best spots are all part of reaching the lost.

As Scripture says, “Where there is no prophetic vision the people cast off restraint” (Proverbs 29:18). Vision steers the church, people power it, and generosity fuels it.

Step 4: Grow as Disciples

Discipleship happens on purpose and by proximity. Classes and intentional next steps matter, but much of spiritual growth happens simply by being around other believers and sitting under the regular preaching of God’s word. Christ cleanses His church “by the washing of water with the word” (Ephesians 5:26).

And disciples make disciples. That is how the kingdom multiplies.

Don’t Get Distracted

Churches often put the most energy into the least effective methods, and celebrate the most dramatic stories while overlooking the ordinary way most people meet Jesus: a friend invites them, they sit in a seat, they hear the gospel and respond. It may not be spectacular, but it is effective.

Jesus gave a simple test for any ministry: “You will recognize them by their fruits” (Matthew 7:16). Not how good it looks or how spiritual it sounds, but what it produces.

Your Part in the Strategy

Reaching the lost does not require you to become a street preacher overnight. It asks three simple things:

  • Build relationships. Be present, be patient and be normal.
  • Invite people to church. “Come sit with me.”
  • Join the team. Help your church be a place where people meet Jesus.

Do those things, and you may be surprised by how many people around you come to know the Lord.

If you are looking for a church home, Citylight Church would love to save you a seat. We are building lives on Jesus, because an incredible life is built on the finished work of Jesus Christ.

Watch the full message A Strategy for Reaching the Lost Pastor Jason Mayfield · September 14, 2025 · We're Relentlessly Driven by the Mission, Week 2 of 4 Video, outline and transcript →